POSITIONING OF LOCAL COMPANIES IN RELATION TO THE 30TH CONFERENCE OF THE PARTIES (COP 30)

Abstract

The central theme of this article is the strategic positioning of companies from Pará on their social networks in relation to COP30. The general objective is to analyze the behavior of selected profiles in relation to the event. The specific objectives are to understand the relationship between the population's interest and the relevance of the event in the communication strategies of local companies, to project the legacy to be left in Belém, and to analyze the efficiency of communication between local companies and a global audience. It uses studies such as those by Amaral Filho, Castro and Costa (2015), Andrade and Ruschel (2017) and others. Methodologically, it is a qualitative study based on the studies of Tozoni-Reis (2009) and Campos and Saidel (2022). In this way, the text reveals the relevance of COP30 for the institutional communication of companies in Pará.