SLAYING OR EDUCATION

Modes Of Political Discourse On Instagram

Abstract

Social media platforms have become central spaces for political information and mobilization, though often marked by echo chambers, fragmented attention, and the immediacy of messages. While mass media was once seen as contributing to the decline of public debate, new technologies have also been criticized in this regard. However, their possibilities and limitations are shaped by social use. This study analyzes the use of Instagram by female candidates from both the left and the right, revealing that beyond “clapback” politics—seeking immediate approval—there are also formative strategies aimed at shaping worldviews and strengthening political bases.